Five social channels. One dashboard. No more campaign leads slipping through the cracks.
Five social channels, fragmented tools, and paid campaign leads slipping through the cracks
A commercial client ran paid and organic campaigns across five social channels — LinkedIn, Facebook, Instagram, X, and Reddit. Each had its own tool. Leads got generated. Some made it to sales. Most got lost between systems. Paid campaign ROI quietly leaked between marketing and sales every week.
Unifying LinkedIn, Facebook, Instagram, X, and Reddit into one sales-connected dashboard
- All five channels feeding into one unified dashboard
- Lead capture from every paid and organic source
- Automatic routing to CRM and sales pipeline
- Live performance visibility across channels
- ROI attribution from impression to revenue
Sales gets every qualified lead. Marketing finally sees what each channel is worth.
Zero manual handover between marketing and sales. Every campaign lead now reaches sales automatically. Channel-level ROI visible in real time.
What multi-channel marketing automation means for paid-campaign-heavy operations
Businesses running paid campaigns across multiple social channels typically lose 20–40% of their generated leads in the handover gap between marketing tools and sales systems. Unifying that flow recovers that loss directly.
What we built (technical)
Custom multi-channel orchestration layer connecting LinkedIn, Facebook, Instagram, X, Reddit, CRM, and sales pipeline. Real-time attribution and reporting infrastructure. See /technical/ for engineering details.